Friday, August 20, 2010

Tokyo Fashion Week – Y’s – Fall 2010

The muted black with occasional pops of energetic shades and asymmetrical silhouettes is definitively and unmistakably Yohji Yamamoto. But, there’s something quite different. In fact, there are a few things that are quite different with Japanese design doyen, Yohji Yamamoto’s Y’s Fall 2010 presentation.

First, Yamamoto has opted out of Paris and took his label back home to Tokyo for Tokyo Fashion Week. Second, the collection is beautifully stark, simple and down-to-earth with choice of what seems like your average men (who are actually celebrities from different fields) in all stages and walks of life as models. For Yamamoto’s Fall 2010 collection, the fantasy is realness, sadly, a concept many have lost touch with in pursuit of dreams concocted from money and power.

Y’s Fall 2010 show took stage at Tokyo’s 1964 Olympic stadium, and the choice was fitting with an epic turnout– the audience was 3,200 strong. The turnout attested to Yohji Yamamoto’s unwavering fan base and loyal supporters who continue to stand behind the man even though his company filed for bankruptcy protection last October.

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